Using media can be a super effective way to connect with your educational audience. In this example Alec Couros from the University of Regina has created a savvy trailer for his course on Social Media & Open Education.
What makes this so effective is it’s awareness of the content, and while playful, the trailer offers information as to what is covered in the course while operating within an understood framework, i.e.: the old horror movie trailer. It’s a trailer within a trailer, and as such is a pretty fun way to catch the eye of the digital learner.