Editing is used to tell your story through video. So you need a beginning, a middle and an ending, which is like saying that you introduce your story and set it up (beginning) and tell people what it’s about, then you go in detail describing that story (middle) and finally reach a climax and a conclusion about your story (end).
Think of how you tell a story verbally to another person: first you explain your story as to what it is you’re going to say, then you tell that story in a detailed way, and finally you wrap it up with a punchline or a something that’s learned that’s interesting about a change or a revelation of some sort.
Adobe Premiere screenshot pictured above.
Organize your file folders before starting. Video tends to have a lot of files both within your hard drive and within the editing program, so keep it as organized as possible or you’ll find yourself lost very quickly. Have folders for each of the following to keep everything in place on your hard drive:
Audio (voice, sound effects and music)
Additional media (Youtube clips, other media)
Within the software itself, you’ll also create folders for:
Titles (opening titles, lower thirds, credits, on-screen questions or information)
Create your Composition, Sequence or Project. Again, create Bins or Folders to organize your material before you start. Make sure you know where you are saving your project.
Edit according to your shot list, storyboard and script. Editing is the third place to form the story, and you can modify it accordingly. Try and find a good pace to the piece. Editing to music can help with the pace as you edit to the music. If you don’t have music, try to remember that a quicker is better. Try to edit out unnecessary pauses
Edit out anything unnecessary. Remove the parts that don’t directly relate to your story. Remember, shorter is better. If something seems extraneous or off-topic, it probably is, so edit it out of the piece.
Keep the editing simple when starting out. iMovie is a good program to start with as it doesn’t really allow you to make common mistakes. However, this also limits what you can do with the program (ie. no layering beyond adding titles). Professional programs like Final Cut and Premiere allow you to do a lot more, but they can also get complicated and confusing very fast. However, editing a more spartan video on a professional program can offer flexibility and added features if you learn it, while a basic program like iMovie can still produce quality videos if the content is good.
Length: most videos on social media should have a length of 2-3 minutes, or even shorter. A promo video of about :30 is ideal for social media. Educational videos can be up to 6 minutes long, but there’s some evidence it can be 10 minutes or longer if it’s engaging enough. Longer videos are acceptable if you have a captive audience with a subject they are interested in. Youtube does not effectively have limits in length, but social media like Instagram can limit video files to 1 minute lone, so know the venue where you want to put it.
You can scale down, but not scale up. Scaling up, or zooming in on a shot in the editing process, will give you a blocky, pixelated, ugly look. Think of a jpeg. When you increase it’s size, it looks terrible. This is because the same amount of pixels are being used, so you’re zooming in on those scarce pixels when you punch in. However, this idea can work if your final product is a 1080p video and you’re shooting in 4K. Downscaling from 4K to 1080p will allow you to zoom in about 30-50% with no loss in quality.
Titles and Lower Thirds: Titles are used in the Opening Sequence or Credit Sequence, in the section titles, or to present information on screen or ask a question. Lower Thirds are the titles at the bottom part of the screen – the lower third – which identifies a speaker’s name with their position and/or organization. Titles and Lower Thirds would be on screen for 4-6 seconds. This can be extended if it doesn’t feel like there is a reasonable amount of time to watch and read the information. For fonts, try to steer away from really thin fonts. Din Pro is SFU’s standard font, with Helvetica and Futura being other common options.
Transitions: the cross-dissolve or fade is the most common transition. A fade of about 15 frames or half and second is a good average length to use. Other transitions, while used, often make the video look cheesy. A very quick transition of only a few frames is gives you a flash fade, often using white as a cross-dissolve colour.
Adding B-roll: B-roll refers to the additional insert shots that you use to create a more dynamic video. These are shots such as hands shaking, an audience at show, another person listening, something interesting happening in the background that relates to the topic, scientists performing duties in a lab. On top of making the video more dynamic, they also serve to act as transition shots to cover up cuts. Talking heads can become boring very quickly, so B-roll can make it more interesting.
Still photos and the Ken Burns Effect: stills and logos should only be onscreen for as long as they are interesting. A still with no movement should be onscreen for about 3-5 seconds. A way to add interest to a still is to do a slow zoom and pan across the photo, with what’s known as the Ken Burns Effect (iMovie had this built in). Not only is it more interesting than an immobile photo, it also allows you to extend the time of the clip, perhaps as long as 8-10 seconds. A good average length of time to have a photo or logo on screen is about 4-6 seconds.
Exporting and File Compression: Compression or transcoding refer to re-packaging the finished video into a format that is more usable and viewable, while reducing the size. Often the defaults of the editing program will suffice for exporting videos. Uploading to sites like Youtube will additionally apply its own compression.
However, this can sometimes be tricky as there are plenty of formats and compression can differ greatly among them. The program that I use the most is Adobe Media Encoder. Media Encoder works by dragging your project file right into Encoder. A pop-up will ask which Sequence you want to compress and you select it. You can then drag over one of the pre-formatted settings onto the file, such as exporting for Youtube. Many times, you can simply press the green triangle above to compress the file.
Before you can start editing, you need an editing program. For faculty and staff, cost and usability are both concerns, so here are some suggestions for software to use.
iMovie – usually free (available for Macs and iPhone/iPad)
Mac version – the desktop version is fairly simple with a few quirks, but some simple functions actually require workarounds.
iOS iPhone/iPad version – the iPhone version is simple to use with limited functionality, but the instant availability and portability are big plusses.
Snagit – $62.99 CAD
– a simple program for recording short, quick screencasts or videos with no editing.
Camtasia – $264.47 CAD
– possibly the best all-around program as it is easy to use and it covers both screencasting and editing, as well as having a simple smartphone video transfer with the app Fuse. It’s a great screencasting program that’s also a very good video editor, easy to use and intuitive with a lot of functionality.
ScreenFlow – $99 USD
– similar to Camtasia, cheaper but only on Macs
Adobe Premiere – approx. $50/month
– professional level editing program with the highest functionality, but it has a difficult learning curve
Tutorials: There are plenty of free tutorials including:
Lynda.com (free for SFU students, faculty and staff): https://www.lynda.com/
YouTube is another great resource for individual tutorials on particular topics, such how to emulate a style of editing or how to use a certain function in Camtasia or Premiere.
Editing in iMovie on an iPhone is easy to do, but the features are limited. Learning to work within these limitations can actually free you up to perform simple edits without adding confusing extra settings and parameters.
iMovie on the iPhone (or iPad) allows to to make transitions (cuts, fades, dissolves, slides), add titles and add photos, videos, and audio. You can create a picture-in-picture look, create a split screen and use cutaways to overlay videos so that the audio from one track is headed beneath the video of another track.
Below is a screenshot of iMovie on an iPhone.
Display the video in the Gallery. Do not play the video; just have it loitering on the screen. Videos in an album are flagged with the Play icon.
Choose the Trim command. Touch the Action Overflow or Menu icon to find the Trim command. In some versions of the Gallery app, the Trim icon appears on the screen, similar to the one shown in the margin. If you can’t see the icon, touch the screen. If it still doesn’t show up, the video is being shared from another source and cannot be edited.
Adjust the video’s start and end points. This is how to trim a typical video: Adjust the Start and End markers to trim the video’s length. Touch the Play button on the screen to preview how the shortened video looks. Adjust the Start and End markers further, if needed.
Create a parent folder for all of your Camtasia projects.
Organize your files according to a file naming convention. Avoid using backslashes (/ or \) or special characters such as “+” or “%” in file names as these can conflict with operating systems or file compression .
Each project folder should have a date and a name that identifies which project it is. Filing first by date (when the project starts) allows you to sort the projects sequentially so that they are easy to locate.
Create subfolders in each project folder for asset Photos, Powerpoint, Video, Audio and Documents or Scripts. This will help to keep everything organized as video projects can easily grow and become unwieldy without proper organization.
Open up Camtasia. File>Save As your project name in your same-named project folder.
Using the app Fuse to connect files on your smartphone with your desktop Camtasia
To find how how to remove a greenscreen from from a clip in camtasia, see this video: