Case Academy for Students and Coaches

Case Academy is a curated group of tools and resources to help students learn how to analyze case studies and train for business case competitions.

I began by consulting a number of my former case competition students to find out what types of training content they found most beneficial. We brainstormed different categories for content. I also ran a keyword analysis on Google Adwords around related phrases to see what was being searched the most. Continue reading “Case Academy for Students and Coaches”

The Medium is the Message

We are deeply involved in the form educational media can take in the learning experience. Here is a gorgeous animation from the BBC that presents a high level of McLuhans narrative in the famous work;

The Medium is the Message

Is the form that you receive a message as significant as the message itself? Marshall McLuhan argued that throughout history what has been communicated has been less important than the particular medium through which people communicate. The technology that transfers the message changes us and changes society, the individual, the family, work, leisure and more.

Narrated by Gillian Anderson. Scripted by Nigel Warburton.

From the BBC Radio 4 series about life’s big questions – A History of Ideas.

This project is from the BBC in partnership with The Open University, the animations were created by Cognitive.

Oh the Horror…or How to Make a Cool Course Trailer

Using media can be a super effective way to connect with your educational audience. In this example Alec Couros from the University of Regina has created a savvy trailer for his course on Social Media & Open Education.

What makes this so effective is it’s awareness of the content, and while playful, the trailer offers information as to what is covered in the course while operating within an understood framework, i.e.: the old horror movie trailer. It’s a trailer within a trailer, and as such is a pretty fun way to catch the eye of the digital learner.

Get Consent

Why get consent?

There are many reasons to get consent but the most obvious is to relieve you, the media creator, from any liability in regards to the media you create. Similar to your responsibility to cite externally obtained work, whether text, sounds or images, having people sign a consent form frees you from the burden of worrying whether or not you may find yourself prevented from delivering your media later. The classic example would be that you take a video or photograph and then later, someone in the video is unhappy to see themselves recorded, you never asked their permission and so they make a formal request that you not use their likeness. Now what?

The simple act and best practice of getting consent BEFORE you create is the way to avoid a problem.

Below is an example of a consent form used by the Ed. Media team. Notice the options for different levels of consent. Feel free to use this or use it as a model and create your own.

Consent Form Ed media FNL